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Are financial advisory services a necessity?

The investment world has been democratized at a phenomenal pace in recent years. Managing your own finances and investments is becoming increasingly attractive as a result of discount brokerage tools and simplified financial products, such as exchange-traded funds (ETFs). So, should you dispense with an advisor?


What are financial advisory services?

Financial advisory services are offered by many types of financial professionals, such as mutual fund advisors, financial planners and portfolio managers.

Depending on their role, their mission is to offer financial products adapted to your financial and tax situation and help to protect you from yourself and the fluctuations of the market. Such investment management support can pay off handsomely in the long run.

Can you really dispense with it?

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A global vision of your finances

While it’s true that you can buy stocks and mutual funds with just a few clicks, that doesn’t mean it’s a snap. Do you really know what you’re investing in, and are you sure your choices are aligned with your financial goals?

A mutual fund representative can help you select investments on the basis of your investor profile, financial goals and financial reality, explain the products available and confirm their suitability as well as answer your questions.

The mutual fund representative’s expertise

  • Identifying your investor profile
  • Guidance to achieve your goals
  • Investment account taxation
  • Investment selection
  • Investment and savings strategy

Finance is more than just investing

In the case of a financial planner, the advice goes beyond selection of investment products. A financial planner has expertise in all facets of personal finance and can quantify the impacts of your decisions on each of them.

This becomes especially clear when you get ready to make withdrawals – a key aspect of investment. After all, the goal of investing is to cash out! Do you have the tax knowledge to make optimal withdrawals? A financial planner can advise you on how to reduce your taxes, increase your wealth over the long term and ultimately optimize your estate planning.

The financial planner’s expertise

  • Investment
  • Retirement
  • Taxation
  • Insurance
  • Estate planning
  • Debt management
  • Personal legal issues

Protection from yourself


In a bull market, when your investments are rising steadily, managing your own investments can be a pleasure. But what if the market turns volatile? Will you be able to make rational decisions?

Numerous behavioral finance studies show that we’re all susceptible to behavioral biases. Investors aren’t immune to cognitive errors, such as erroneous reasoning that seems logical and decisions driven by emotion. This is especially true in times of instability.

Risk aversion, mental accounting and anchoring on unfounded information are among the main behavioral biases that investors experience. And if you rack up some good moves while investing on your own, you risk falling prey to overconfidence – an emotional bias that could cost you dearly!

Mutual fund representatives, as well as financial planners, are well aware of these risks and can provide guidance to ensure your decisions are as rational as possible and reflect your investor profile. Moreover, if you invest in mutual funds, you have a portfolio manager working behind the scenes for you. 

Active management by a professional

The rising popularity of discount brokerage apps and index ETFs also contributes to the belief that advice isn’t necessary. While brokerage apps allow you to buy and sell on your own, index ETFs simply replicate stock indexes. Both options reduce fees by eliminating or reducing the cost of financial advisory services. But is discarding valuable advices a good idea?  

Portfolio managers conduct rigorous analyses of companies and the business environment where they operate to put together a diversified portfolio that takes long-term risk and return into account. This work done by professionals saves you time and energy, and can prevent you from making misguided investment decisions.

Advice for engineering professionals

Engineering professionals and their families are fortunate to have FÉRIQUE Investment Services to help them achieve financial independence. Thanks to the Advisory Services team, you’re only a phone call away from getting support.

In addition, because FÉRIQUE Investment Services is the principal distributor of the FÉRIQUE Funds, you have access to a diversified range of mutual funds and portfolios whose management expense ratios are among the lowest in the Canadian industry1. FÉRIQUE Fund brings together the best of both worlds: active management by seasoned portfolio managers and competitive management fees thanks to its NPO model.

Contact FÉRIQUE Investment Services' Advisory Services team


Advisory Services
Monday to Thursday, 8 am to 8 pm
Friday, 8 am to 5 pm
T 514 788-6485 
Toll free 1 800 291-0337
[email protected]


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1. FÉRIQUE’s management expense ratios (MERs) are among the lowest in Canada in their respective categories.

FÉRIQUE is a registered trademark of Gestion FÉRIQUE and is used under license by its subsidiary, Services d'investissement FÉRIQUE. Gestion FÉRIQUE is an Investment Fund Manager and assumes management duties in relation to the FÉRIQUE Funds. Services d'investissement FÉRIQUE is a Mutual Fund Dealer and a Financial Planning Firm, as well as the Principal distributor of the FÉRIQUE Funds. Please note that for commercial purposes, Services d'investissement FÉRIQUE is also known in English as FÉRIQUE Investment Services.

There may be brokerage fees, trailing commissions, management fees and expenses associated with investment in the Funds. Management expense ratios vary from one year to another. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

The information contained in this article does not constitute an offer or a solicitation of any nature in any jurisdiction in which such an offer or solicitation would not be authorized or to any person to whom it would be illegal to make such an offer or solicitation. The information contained in this article does not constitute specific advice of a financial, legal, accounting or fiscal nature concerning investments. You should not act or rely on the information without seeking the advice of a professional.